Jackie has a well-rounded professional background including management roles, financial positions and opening a highly successful retail store in Brookfield, WI in 2008 and became an ActionCOACH client in 2009. While many retailers were forced to close during the economic collapse, Jackie’s store thrived –a testament to her ability to own and operate a successful business. She sold her store in 2018 after a successful 10-year run. Loving what her coach helped her achieve, she wanted to help other business owners do the same.
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By Jackie Zach
6 S’s of Experiential Marketing
This episode of the Make More Work Less podcast dives into the 6 S’s of experiential marketing with Jackie Zach and Mike McKay. They begin by discussing how marketing should tell a story that resonates with prospects, using a framework that includes the mess, turning point, and success. This narrative structure helps customers identify with the struggle and the solution,
Diary of a Fast-Growing Company-Destination
In this Make More Work Less episode, Jackie Zach introduces a new series with Mike McKay called A Diary of a Fast-Growing Company. Jackie shares her excitement about the company’s rapid growth and reflects on how much things have changed since she joined three years ago. She and Mike plan to discuss the journey of leading a fast-growing business, using
Creating an Enemy
Jackie Zach and Mike McKay discuss the value of creating an external “enemy” or competitive focus for teams within a company, rather than allowing internal competition and conflict to thrive in this podcast episode. They explain that as companies grow, they are increasingly susceptible to internal friction, which can drain management time, energy, and productivity. To counter this, Mike suggests
Playing Your Game
In this podcast episode, Mike McKay and Jackie Zach discuss the importance of playing your own game in business, rather than copying others. Jackie emphasizes the value of running your business in a way that aligns with your vision and goals, rather than adjusting to someone else’s methods. Mike shares his personal experience of stepping away from certain aspects of
Why having a great culture helps hire great employees
In this episode, Jackie Zach and Mike McKay delve into the critical role that vision, mission, and culture play in building a successful workplace. Mike highlights how these elements are not just abstract concepts but essential tools for attracting and retaining employees. He explains that vision defines a company’s long-term goals, mission outlines the steps to achieve them, and culture
Energetic Stack: How your energy affects others
Mike McKay and Jackie Zach explore the concept of the “energetic stack” and how a leader’s emotional energy impacts their team and workplace. The stack comprises various emotional states, from negative emotions like shame and guilt at the bottom to positive states like joy and bliss at the top. They emphasize that leaders must take responsibility for their energy, as
3 Tips To Catalyze Greatness in People
In another insightful discussion, Jackie Zach and Mike McKay explore three essential tips for catalyzing greatness in teams. The first tip is setting clear expectations, emphasizing the importance of mutual clarity to avoid misunderstandings. Leaders should provide measurable results and avoid assuming that employees automatically understand their expectations. The second tip focuses on creating a positive culture, which is shaped
Seeing Things From Another Point of View
In this episode, Jackie Zach and Mike McKay discuss the importance of seeing situations from others’ perspectives and how this mindset can improve communication in both personal and professional settings. They highlight a response from a DarrenDaily episode, where an employee realized that instead of constantly seeking attention from a busy boss, the best approach was to handle their own
How effectively do employees generate revenue in your business?
In this episode of the Make More Work Less podcast, Mike McKay and Jackie Zach dive into the importance of ensuring employees are effectively generating revenue for a business. Mike emphasizes that the primary purpose of employees is to drive revenue, and every hiring decision should have a direct impact on the company’s financial growth. He explains the need for
What is a Unique Hiring Proposition or why should I work for you?
In this episode of the Make More Work Less podcast, Mike McKay and Jackie Zach discuss the concept of a unique hiring proposition (UHP), which is essentially the reason why someone should work for a company over its competitors. They emphasize that UHP is akin to marketing, not just to clients but also to potential employees, and the key component