Mike McKay

Mike McKay

After 28 years in manufacturing and supply chain roles in the US Army and Fortune 500 companies, I started my coaching company in 2012. I chose ActionCOACH because of the simplicity and scope of the ActionCOACH toolkit and the community of other coaches around the world who continue to push the industry forward into the future. I co-founded ActionCOACH of Madison, LLC in 2014 which grew to include ActionCOACH Dane County, LLC and ActionCOACH Milwaukee #1, LLC. In October of 2023, Beth and I became sole owners of ActionCOACH Milwaukee #1, LLC. We’ve grown our business by using our own ActionCOACH tools and processes. I’m a member of the ActionCOACH Global Hall of Fame, and a multiple award-winning coach. When I’m not working, you can find me on a golf course somewhere or at Disney World.
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By Mike McKay

How to Improve Conversion Rates: Process, Scripts, and Targeted Lead Generation

Most businesses don’t have a well thought out conversion process.  They rely on charm, memory, and daily mood to close deals.  That leads to a conversion rate that bounces all over the place and is generally low. Fix your process, document it, give your team scripts, and stop wasting money on leads that were never going to buy. That’s the
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Lead Generation Actually Works. Most People Just Do It Wrong.

Lead Generation. Let’s face it.  Your business doesn’t grow without leads. That’s not “Rah Rah”, it’s math. No leads, no clients, no revenue. Let’s not discuss theory today.  Let’s talk about what to do, and the differences in selling to businesses versus selling to individuals. Most marketing advice treats B2B and B2C like they’re the same. They’re not. They consist
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Using Strategic Partners in Your Business

A marketing strategy that is sometimes overlooked is strategic partnerships. Strategic partners are businesses or people who sell to the same market with an adjacent product or service. Are you interested in learning more about strategic partnerships?  Take advantage of a complimentary business strategy session to discover the opportunities in your business! Book a strategy call today! https://actioncoachwi.com/contact-us/ 12-Week Management MasterClass: https://actioncoachwi.com/management-training/   Sign Up Today!
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There Is a Strategic Way to Build and Run a Business. Here’s How

Most business owners fail because they’re running their business in reaction mode.  They chase tactics, put out fires, and hope something sticks. There is a simpler way, and that is to run it with strategy.  Strategy starts with a solid foundation and builds upward through a proven model.  At ActionCOACH, we’ve helped tens of thousands of business owners in over
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Skills of a Good Leader

Listen as we talk about skills of leadership, easy ways to get those skills and how they impact you. Do you feel like you need to up your skills as a leader?  Take advantage of a complimentary business strategy session to discover the opportunities in your business! Book a strategy call today! https://actioncoachwi.com/contact-us/ Daily Dose of Business: https://actioncoachwi.com/daily-dose/  Sign up today! 12-Week Management MasterClass: https://actioncoachwi.com/management-training/   Sign
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When Is NOW the Time To Build Your Administrative And Leadership Team?

There is a huge difference between “growth” and “scalability.”  The difference is structure and leadership.   Frequently, growth leads to overwhelm, stress, frustration, problem solving, and the owner doing it all.   Scaling, on the other hand, leads to increases in revenue and profit, while freeing the owner up to truly create and own an asset instead of a super
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Business Spotlight with Adam King & Sam Hyun from 1587 Sneakers

1587 Sneakers is the only Asian American owned and operated sneaker and clothing brand in the world. Listen in to learn about their journey.
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Business Spotlight with Paul Eckert and Robert Austin of Safepro Technologies

Safepro Technologies uses the latest technology available to create safer and faster responding schools.
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Business Spotlight with Jennifer Ryan from Croux

We’re joined by Jennifer Ryan today, founder of Croux, a provider of on-demand labor for events, restaurants and hospitality businesses.
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Business Spotlight with Mariam Nunez from Luna’s Groceries and Luna’s Market

Listen in to hear the story and reason behind Luna’s Groceries and all the community support they provide.
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