Mike McKay

Mike McKay

After 28 years in manufacturing and supply chain roles in the US Army and Fortune 500 companies, I started my coaching company in 2012. I chose ActionCOACH because of the simplicity and scope of the ActionCOACH toolkit and the community of other coaches around the world who continue to push the industry forward into the future. I co-founded ActionCOACH of Madison, LLC in 2014 which grew to include ActionCOACH Dane County, LLC and ActionCOACH Milwaukee #1, LLC. In October of 2023, Beth and I became sole owners of ActionCOACH Milwaukee #1, LLC. We’ve grown our business by using our own ActionCOACH tools and processes. I’m a member of the ActionCOACH Global Hall of Fame, and a multiple award-winning coach. When I’m not working, you can find me on a golf course somewhere or at Disney World.
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By Mike McKay

Setting Up Your Business to Work for You: A Practical Guide

Building on the self-management skills you have developed, it’s time to reinforce the foundation of your business. This involves strategically delegating tasks and responsibilities to optimize your time and expertise. While it may seem simple, effective delegation requires a clear understanding of your strengths and weaknesses, and the willingness to let go of control. In this blog post, we’ll uncover essential strategies and mindset transformations, drawing inspiration from the success stories of industry giants and offering actionable steps to reshape the dynamics of your business.
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Marketing is Math: Turning Suspects into Prospects

In the world of business, everything revolves around making a sale. As Peter Drucker wisely put it, everyone can stay at home until somebody makes a sale. But the question is, how do you get the opportunity to make that sale? This month, we dive into the first step of the sales process – marketing. The key to effective marketing lies in understanding that it’s not a shot in the dark; instead, it’s a calculated process, a path that involves turning suspects into prospects.
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How to Close a Sale: Your Comprehensive Guide

In the ever-evolving landscape of sales, the ability to effectively close deals is paramount for business success. This blog post delves into the intricacies of closing a sale. The journey begins with understanding your target audience, transitioning into creating a robust marketing plan, and finally, establishing a foolproof sales process. We’ll navigate through the challenges of selling, tackle common misconceptions, and provide actionable steps to enhance your sales strategy.
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Unleashing the Power of Sales Mindset and the Laws of Influence

In the fiercely competitive world of business, understanding the intricacies of the sales mindset and the laws of influence can be the key to unlocking success. This article delves into the powerful connection between mindset, sales strategies, and the psychological laws that shape human behavior. By exploring the six laws of influence, we aim to provide actionable insights for businesses to enhance their sales processes.
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Do You Have a Purple Cow? Unleashing Your Unique Selling Proposition

Seth Godin’s “Purple Cow” provides timeless insights into marketing, product development, and selling. In this fast-paced world, where consumer behavior is constantly evolving, understanding your Unique Selling Proposition (USP) becomes crucial. Let’s explore the relevance of USP in today’s marketing landscape and how it can set your business apart. The Purple Cow Concept The Purple Cow metaphor emphasizes the importance
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Business Spotlight with Solberg Design Owner Kent Weiss Solberg

From finding your niche and selling to that instead of anyone to how to be a great employer there is a lot of wisdom for business owners contained in this interview.
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Business Spotlight with The Soup Market’s Owner David Jurena

The Soup Market opened in 2004 and they currently operate 3 retail locations and sell soups wholesale to other restaurants, delis, bakeries and grocery stores.
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Business Spotlight with Camo Crew Junk Removal’s Owner Andy Weins

Andy Weins shares some great thoughts on how constantly learning and being willing to ask for help has shaped his ongoing success and fuels the growth of his company.
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