Mike McKay

Mike McKay

After 28 years in manufacturing and supply chain roles in the US Army and Fortune 500 companies, I started my coaching company in 2012. I chose ActionCOACH because of the simplicity and scope of the ActionCOACH toolkit and the community of other coaches around the world who continue to push the industry forward into the future. I co-founded ActionCOACH of Madison, LLC in 2014 which grew to include ActionCOACH Dane County, LLC and ActionCOACH Milwaukee #1, LLC. In October of 2023, Beth and I became sole owners of ActionCOACH Milwaukee #1, LLC. We’ve grown our business by using our own ActionCOACH tools and processes. I’m a member of the ActionCOACH Global Hall of Fame, and a multiple award-winning coach. When I’m not working, you can find me on a golf course somewhere or at Disney World.
Connect on LinkedIn

By Mike McKay

How to Improve Conversion Rates: Process, Scripts, and Targeted Lead Generation

Most businesses don’t have a well thought out conversion process.  They rely on charm, memory, and daily mood to close deals.  That leads to a conversion rate that bounces all over the place and is generally low. Fix your process, document it, give your team scripts, and stop wasting money on leads that were never going to buy. That’s the
Read More

Lead Generation Actually Works. Most People Just Do It Wrong.

Lead Generation. Let’s face it.  Your business doesn’t grow without leads. That’s not “Rah Rah”, it’s math. No leads, no clients, no revenue. Let’s not discuss theory today.  Let’s talk about what to do, and the differences in selling to businesses versus selling to individuals. Most marketing advice treats B2B and B2C like they’re the same. They’re not. They consist
Read More

There Is a Strategic Way to Build and Run a Business. Here’s How

Most business owners fail because they’re running their business in reaction mode.  They chase tactics, put out fires, and hope something sticks. There is a simpler way, and that is to run it with strategy.  Strategy starts with a solid foundation and builds upward through a proven model.  At ActionCOACH, we’ve helped tens of thousands of business owners in over
Read More

Strategies to grow YOUR business

Summary: In this article, we’ll explore various approaches to business growth.  We’ll cover essential strategies, action steps, and valuable insights that can help you achieve growth and lasting success in your business. You may have seen this happen.  Nearly 50% of small businesses fail within the first five years. There are two main reasons for this.  The first, they don’t
Read More

How to Hire Top Talent in the Trades and Construction Industry

Blog Summary: Discover strategies to tackle hiring bottlenecks in construction and trades businesses. Learn how to enhance your recruitment process effectively. Did you know that around 70% of construction and trades companies struggle to hire enough skilled workers? This staggering statistic highlights a pressing issue that may be impacting your business’s growth, efficiency and profit. Understanding the bottlenecks in hiring
Read More

Am I Ready to Grow My Business?

Did you know that around 50% of small businesses fail within five years due to their “Fail to Scale” nature? Growth is critical to your business’ success, like it or not, and there are several hurdles you will want to overcome.  Because understanding how to scale your business is crucial for growth and sustainability. Let’s explore six essential strategies that
Read More

30 Days to More Revenue

30 Days to More Revenue Are you struggling to increase your revenue and feeling stuck in your business? Production bottlenecks may be the hidden enemy preventing you from achieving your financial goals. Eliminating these bottlenecks could unlock untapped potential and allow your business to thrive. In this blog, I’ll uncover the world of hidden production bottlenecks, so that you can
Read More

Cash-Flow, Cost & Pricing Pressure is Quietly Destroying Margin

An ActionCOACH MKE White Paper for the Trades Industry Cash-Flow, Cost & Pricing Pressure Is Quietly Destroying Margin   Most Wisconsin trades businesses do not think they have a pricing problem.  They think they have a market, material, or timing problem. In reality, what they are experiencing is the cumulative effect of non-engineered cash-flow systems operating in a volatile environment.
Read More

Workforce Pressure in the Trades: Root Causes and Opportunities

An ActionCOACH MKE White Paper for the Trades Industry Workforce Pressure in the Trades: Root Causes and Opportunities   Talk to any trades owner long enough and the conversation always lands on people. Not clients, not tools, not equipment; people. Labor constraints are choking growth, margin, timelines, and sanity. And most companies are trying to fix it by doing more
Read More

The Four Systemic Pressure Points Crushing Trades Business – and the Operating Disciplines Required to Win Anyway

An ActionCOACH MKE White Paper for the Trades Industry The Four Systemic Pressure Points Crushing Trades Businesses — and the Operating Disciplines Required to Win Anyway Executive Summary In our work with owners and leaders across construction and skilled trades, we hear a common theme: the business is growing, the market is hot, but the stress is higher than ever.
Read More