How Business Coaching Works
Learn how working with ActionCOACH Milwaukee and installing the ActionCOACH Business Operating System (ABoS) can allow you to reach true business freedom.
The ActionCOACH Business Operating System (ABoS)
At ActionCOACH, we define a business as, "A Commercial, Profitable Enterprise that Works, Without You", meaning that "the business" works, so you don't have to. Let us explain.
True business freedom is the goal. Having time and money that you can spend as you'd like. You want to build something that you can sell (if you choose too). The 6 Steps in the ABoS installation are the fastest way you can build a true business. After 31 years and 100,000s of clients, here are the 6 steps you need to take.
Step One- Mastery
We define this as going from Chaos to Control. Here, you transition from the business running you, to you running the business.
Often you feel like you are in reactive mode and putting out fires all day. At worst, you've fallen to "just paying the bills" and at the best you feel like if you want it done the right way, they you have to do it yourself.
There are 4 areas of Mastery (destination, time, delivery, and financial) and each one has it's own set of strategy cards and playbooks for you to work through as you are coached through the installation of ABoS.
At this step, you have to be patient for growth but massively impatient for profits each day.
Destination Mastery= Clarity. Installing planning and goal setting systems allows you to take charge of the company day to day as well as long term.
Time Mastery= Productivity. Installing the ABoS self-management and people management systems allows bottom line increases through even just the smallest gains compounding.
Delivery Mastery= Consistency. Customers keep coming back and start referring others.
Financial Mastery= Profits. Knowing your numbers is vital, and ABoS allows you to look at predictive numbers to give you confidence in making decisions.
Step Two- Niche/ Marketing
Here you start turning up the cashflow and taking charge of your growth. Installing the ABoS Marketing Systems will fall in line with our very clear and powerful definition of marketing: Profitably Buying Lifetime Customers.
This formula only works when your marketing is an investment and every $1 out means more than that back in extra profits.
Through the ABoS Testing and Measuring Systems, your marketing will go from a cost to an investment where you see real return. All the Playbooks and Strategy Cards relate back to this one formula where you install the systems to multiply your bottom line. There are 5 key multipliers and each of them has more than 70 strategy cards for you to use.
We will coach you through installing measurement systems, setting new goals and using the appropriate strategies to acquire the right number of leads for a sustained growth rate that you, your team, and your cashflow can handle.
Installing the ABoS sales systems allows you to build a sales force that consistently nurtures, converts, and builds high value sales time after time, improving conversion rate.
Number of transactions is about repeat business since significant profit comes from returning customers
Average dollar sale is about you and your team boosting the value of every single sale with every single customer.
Installing margin strategies from ABoS leads to you having the best gross Profit from every single sale.
Step Three- Leverage/ Systems
You want to build a business that works whether you show up or not. Systems in the ABoS installation stands for Save YourSelf Time Energy and Money.
We coach you to build the systems, the systems run the business, and your team runs the systems. Your job is to manage and lead the team as they run the systems.
The first four of the nine steps at this level are about you setting a clear direction for your business. We coach you through the Playbooks for your Vision, Mission, Values, and Company goals to give you the clarity to build an organization that can achieve them.
Thats were the Playbooks and Strategy Cards from ABoS for steps five through seven come in as your coach helps you define the size and shape of your team you'll need to help your vision become a reality.
The final 2 steps are where you install the systems and create the actual Manuals and Checklists for a truly systematized and predictable growth company.
Now, it's time to remove yourself from the day to day and work ON your business instead of IN your business.
Step Four- Team
As you build your people, they build your business.
To build a business that can give you freedom, you need a team that can achieve the results with or without you.
Employee engagement is a massive part of success.
There are 6 Keys to a Winning Team, and as you install each, the management systems, leadership systems, and your team grow over time, you will have more and more trust in their ability to handle it on their own.
It starts with you and Strong Leadership. From the Leadership Framework to your Leadership Skills and then Leadership Personality Style, you get to build the team your way.
The Common Goal is the next step, and has to be something everyone on the team knows and everyone believes in and wins from.
This leads to an established Culture document and your team's Rules of the Game (agreed core values). These keys come first so that when you get to Key 4 (Action Plan) everyone knows who does what and by when.
As you are growing and trying new things, Keys 5 and 6 are essential.
All this with the ABoS Communication Systems Installation and you can see your company turn into a well oiled machine.
Now, it's time for you to step out or step up.
Step Five- Scale
Here you go from percentage growth to multiplied growth.
The 5 Core Disciplines of Scale are all about expansion and taking the model for the business you already have built in one location, and expanding it to the size you desire.
Not everyone wants to grow to this level, although larger organizations might jump right into this for CEO and Executive Coaching.
Strategy, Business Development, People, Execution and Mission all take on new meaning when you are growing at scale. Whether it is you or a management team growing your company at this level, the growth has to be funded, balanced, and, most importantly, based on great people building a great company, and that should aways include a great coach.
The 5 Disciplines all work together. When functioning at their peak, they produce a level of exponential growth.
All 5 are broken down in the ABoS System into 4 or 5 major fuctions and have 500+ Strategy Cards and multiple Playbooks to structure and plan your growth.
Finally, we get to the 6th level.
Step Six- Freedom
Congratulations! You've built a Commercial, Profitable Enterprise that Works without You.
You've build something you can sell, or something you can choose to sell whenever you might want too.
Every business owner has an Exit at some point, unfortunately far too many end up shutting down due to illness of themselves or illness of the business.
With ABoS, we want to make sure this is a planned Exit. One you choose.
Your freedom is the ultimate goal.
Thats why, while ABoS is being installed into your business, your coach is also working with you on your personal and professional development.
As you grow, your job is to be a great business owner. Your coach is your guide to becoming this.
Being a business owner can be lonely, a coach is there to guide you through your challenges.