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In this episode of the Make More Work Less podcast, Jackie Zach and Mike McKay discuss the crucial topic of customer retention. They emphasize the importance of knowing your customer retention rate, highlighting that it’s often more cost-effective to retain existing customers than to acquire new ones. Jackie explains that many businesses mistakenly think customers leave due to price, but

This episode of the Make More Work Less podcast dives into the 6 S’s of experiential marketing with Jackie Zach and Mike McKay. They begin by discussing how marketing should tell a story that resonates with prospects, using a framework that includes the mess, turning point, and success. This narrative structure helps customers identify with the struggle and the solution,

In this Make More Work Less episode, Jackie Zach introduces a new series with Mike McKay called A Diary of a Fast-Growing Company. Jackie shares her excitement about the company’s rapid growth and reflects on how much things have changed since she joined three years ago. She and Mike plan to discuss the journey of leading a fast-growing business, using

Jackie Zach and Mike McKay discuss the value of creating an external “enemy” or competitive focus for teams within a company, rather than allowing internal competition and conflict to thrive in this podcast episode. They explain that as companies grow, they are increasingly susceptible to internal friction, which can drain management time, energy, and productivity. To counter this, Mike suggests

In this podcast episode, Mike McKay and Jackie Zach discuss the importance of playing your own game in business, rather than copying others. Jackie emphasizes the value of running your business in a way that aligns with your vision and goals, rather than adjusting to someone else’s methods. Mike shares his personal experience of stepping away from certain aspects of

In this episode, Jackie Zach and Mike McKay delve into the critical role that vision, mission, and culture play in building a successful workplace. Mike highlights how these elements are not just abstract concepts but essential tools for attracting and retaining employees. He explains that vision defines a company’s long-term goals, mission outlines the steps to achieve them, and culture

Mike McKay and Jackie Zach explore the concept of the “energetic stack” and how a leader’s emotional energy impacts their team and workplace. The stack comprises various emotional states, from negative emotions like shame and guilt at the bottom to positive states like joy and bliss at the top. They emphasize that leaders must take responsibility for their energy, as

In another insightful discussion, Jackie Zach and Mike McKay explore three essential tips for catalyzing greatness in teams. The first tip is setting clear expectations, emphasizing the importance of mutual clarity to avoid misunderstandings. Leaders should provide measurable results and avoid assuming that employees automatically understand their expectations. The second tip focuses on creating a positive culture, which is shaped

In this episode, Jackie Zach and Mike McKay discuss the importance of seeing situations from others’ perspectives and how this mindset can improve communication in both personal and professional settings. They highlight a response from a DarrenDaily episode, where an employee realized that instead of constantly seeking attention from a busy boss, the best approach was to handle their own

In this episode of the Make More Work Less podcast, Mike McKay and Jackie Zach dive into the importance of ensuring employees are effectively generating revenue for a business. Mike emphasizes that the primary purpose of employees is to drive revenue, and every hiring decision should have a direct impact on the company’s financial growth. He explains the need for