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Most sales training makes it sound like selling is some kind of combat. Outmaneuver the prospect. Overcome their objections. Get them to yes before they know what hit them. That’s how you end up with used car people and why everybody’s stomach tightens up the second a salesperson walks over. You all have a version of that guy in your

Margin is the last of the 5 Ways. That’s not an accident. It’s a specific number that tells you the truth about your business.  Not how busy you are, not how big your revenue number is, but the amount you actually get to keep. Growing revenue and sacrificing margin is just working harder for the same paycheck, or worse. Good

Quitting your old job doesn’t mean you don’t have a boss.  It just means you fired the old boss and hired yourself instead. You have the same, or worse, hours, more stress, and probably worse benefits. The terms “self-employed” and “business owner” get used interchangeably.  But they’re not even close. Self-employed means you’re the business. Take vacation? Revenue stops. Sick

Everybody wants more leads. It’s the first lever business owners reach for, every time, because it feels like growth. New name, new number, new opportunity. But leads are the most expensive way to grow revenue. There’s a simpler, cheaper lever sitting right in front of you, and most owners never touch it: average dollar sale. Average dollar sale is just

Number of Transactions is one of the 5 Ways. It’s also the one most owners ignore. Because new customers feel exciting. The thrill of the chase and all that.  Getting another sale from someone who already bought from you feels boring by comparison. So, owners pour money into ads and lead gen, and they leave existing customers alone after the

Most businesses don’t have a well thought out conversion process.  They rely on charm, memory, and daily mood to close deals.  That leads to a conversion rate that bounces all over the place and is generally low. Fix your process, document it, give your team scripts, and stop wasting money on leads that were never going to buy. That’s the

Lead Generation. Let’s face it.  Your business doesn’t grow without leads. That’s not “Rah Rah”, it’s math. No leads, no clients, no revenue. Let’s not discuss theory today.  Let’s talk about what to do, and the differences in selling to businesses versus selling to individuals. Most marketing advice treats B2B and B2C like they’re the same. They’re not. They consist

Most business owners fail because they’re running their business in reaction mode.  They chase tactics, put out fires, and hope something sticks. There is a simpler way, and that is to run it with strategy.  Strategy starts with a solid foundation and builds upward through a proven model.  At ActionCOACH, we’ve helped tens of thousands of business owners in over

Summary: In this article, we’ll explore various approaches to business growth.  We’ll cover essential strategies, action steps, and valuable insights that can help you achieve growth and lasting success in your business. You may have seen this happen.  Nearly 50% of small businesses fail within the first five years. There are two main reasons for this.  The first, they don’t

Blog Summary: Discover strategies to tackle hiring bottlenecks in construction and trades businesses. Learn how to enhance your recruitment process effectively. Did you know that around 70% of construction and trades companies struggle to hire enough skilled workers? This staggering statistic highlights a pressing issue that may be impacting your business’s growth, efficiency and profit. Understanding the bottlenecks in hiring