Stop Chasing Leads. Start Squeezing More Out of the Sale You Already Made.
Mike McKay | August 18, 2026
Everybody wants more leads. It’s the first lever business owners reach for, every time, because it feels like growth. New name, new number, new opportunity. But leads are the most expensive way to grow revenue. There’s a simpler, cheaper lever sitting right in front of you, and most owners never touch it: average dollar sale. Average dollar sale is just
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