Stop Chasing New Customers at the Expense of Growth
Mike McKay | August 10, 2026
Number of Transactions is one of the 5 Ways. It’s also the one most owners ignore. Because new customers feel exciting. The thrill of the chase and all that. Getting another sale from someone who already bought from you feels boring by comparison. So, owners pour money into ads and lead gen, and they leave existing customers alone after the
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