The 5 Ways: Your Core Business Strategies to Make More, Work LessMike McKay | April 10, 2024The “5 Ways” is our powerful business strategy for helping tens of thousands of businesses make crucial decisions.Read More
There’s Got to Be Something More For My BusinessJackie Zach | April 4, 2024On today’s Tough Love for Business podcast, Jackie Zach and Mike McKay tackle the frustrations business owners face when they feel their businesses aren’t reaching their full potential. They emphasize that hard work alone isn’t enough for success; strategic thinking and leadership are essential. The hosts advocate for adopting a clear business philosophy, such as “The ONE Thing” or “TheRead More
Why Time Management Remains a ProblemMike McKay | April 3, 2024Time management continues to be a persistent challenge for business owners, despite the abundance of resources available on the topic. In this blog post, we delve into the reasons behind this enduring issue and offer practical solutions to help entrepreneurs reclaim control over their time. From understanding the value of your time to implementing a default calendar, these actionable steps aim to address the root causes of time mismanagement. Read More
Setting Up Your Business to Work for You: A Practical GuideMike McKay | April 3, 2024Building on the self-management skills you have developed, it’s time to reinforce the foundation of your business. This involves strategically delegating tasks and responsibilities to optimize your time and expertise. While it may seem simple, effective delegation requires a clear understanding of your strengths and weaknesses, and the willingness to let go of control. In this blog post, we’ll uncover essential strategies and mindset transformations, drawing inspiration from the success stories of industry giants and offering actionable steps to reshape the dynamics of your business.Read More
Marketing is Math: Turning Suspects into ProspectsMike McKay | April 3, 2024In the world of business, everything revolves around making a sale. As Peter Drucker wisely put it, everyone can stay at home until somebody makes a sale. But the question is, how do you get the opportunity to make that sale? This month, we dive into the first step of the sales process – marketing. The key to effective marketing lies in understanding that it’s not a shot in the dark; instead, it’s a calculated process, a path that involves turning suspects into prospects.Read More
How to Close a Sale: Your Comprehensive GuideMike McKay | April 3, 2024In the ever-evolving landscape of sales, the ability to effectively close deals is paramount for business success. This blog post delves into the intricacies of closing a sale. The journey begins with understanding your target audience, transitioning into creating a robust marketing plan, and finally, establishing a foolproof sales process. We’ll navigate through the challenges of selling, tackle common misconceptions, and provide actionable steps to enhance your sales strategy.Read More
Unleashing the Power of Sales Mindset and the Laws of InfluenceMike McKay | April 3, 2024In the fiercely competitive world of business, understanding the intricacies of the sales mindset and the laws of influence can be the key to unlocking success. This article delves into the powerful connection between mindset, sales strategies, and the psychological laws that shape human behavior. By exploring the six laws of influence, we aim to provide actionable insights for businesses to enhance their sales processes.Read More
Do You Have a Purple Cow? Unleashing Your Unique Selling PropositionMike McKay | April 3, 2024Seth Godin’s “Purple Cow” provides timeless insights into marketing, product development, and selling. In this fast-paced world, where consumer behavior is constantly evolving, understanding your Unique Selling Proposition (USP) becomes crucial. Let’s explore the relevance of USP in today’s marketing landscape and how it can set your business apart. The Purple Cow Concept The Purple Cow metaphor emphasizes the importanceRead More
Do you want a championship team?Jackie Zach | March 28, 2024In this episode of the Tough Love for Business podcast, hosts Jackie Zach and Mike McKay discuss the key qualities that define a championship team, drawing parallels between sports and business leadership. They emphasize that business owners must eliminate excuses, set clear expectations, and act as coaches for their employees. Both hosts stress that teamwork, singular focus, and clearly definedRead More
Business Spotlight with Solberg Design Owner Kent Weiss SolbergMike McKay | March 25, 2024From finding your niche and selling to that instead of anyone to how to be a great employer there is a lot of wisdom for business owners contained in this interview.Read More