After 28 years in manufacturing and supply chain roles in the US Army and Fortune 500 companies, I started my coaching company in 2012. I chose ActionCOACH because of the simplicity and scope of the ActionCOACH toolkit and the community of other coaches around the world who continue to push the industry forward into the future. I co-founded ActionCOACH of Madison, LLC in 2014 which grew to include ActionCOACH Dane County, LLC and ActionCOACH Milwaukee #1, LLC. In October of 2023, Beth and I became sole owners of ActionCOACH Milwaukee #1, LLC. We’ve grown our business by using our own ActionCOACH tools and processes. I’m a member of the ActionCOACH Global Hall of Fame, and a multiple award-winning coach. When I’m not working, you can find me on a golf course somewhere or at Disney World.
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By Mike McKay
Unleashing the Power of Sales Mindset and the Laws of Influence
In the fiercely competitive world of business, understanding the intricacies of the sales mindset and the laws of influence can be the key to unlocking success. This article delves into the powerful connection between mindset, sales strategies, and the psychological laws that shape human behavior. By exploring the six laws of influence, we aim to provide actionable insights for businesses to enhance their sales processes.
Do You Have a Purple Cow? Unleashing Your Unique Selling Proposition
Seth Godin’s “Purple Cow” provides timeless insights into marketing, product development, and selling. In this fast-paced world, where consumer behavior is constantly evolving, understanding your Unique Selling Proposition (USP) becomes crucial. Let’s explore the relevance of USP in today’s marketing landscape and how it can set your business apart. The Purple Cow Concept The Purple Cow metaphor emphasizes the importance