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Listen in as Jackie Zach and Mike McKay explore the transformative potential of subscription and membership models in various industries in this episode of the Make More Work Less podcast. They highlight innovative examples, such as Porsche’s subscription service, which allows customers to select different vehicles weekly without the usual hassles of ownership. Mike emphasizes that businesses must adapt to

In this episode of the Make More Work Less podcast, Jackie Zach and Mike McKay delve into the essential elements of staffing and employee retention, inspired by insights from a recent networking event. They outline six keys to creating a winning team, starting with strong leadership, which involves both inspiring employees toward shared goals and providing clear expectations. The duo

In this episode of the Make More Work Less podcast, Jackie Zach and Mike McKay discuss the four factors of selection that influence decision-making. These factors—control, fear, distinction, and story—are crucial in guiding individuals to make effective choices. The first factor, control, emphasizes giving the person you’re communicating with a sense of control, often through no-oriented questions, which helps them

In this episode of the Make More Work Less podcast, Jackie Zach and Mike McKay discuss the crucial topic of customer retention. They emphasize the importance of knowing your customer retention rate, highlighting that it’s often more cost-effective to retain existing customers than to acquire new ones. Jackie explains that many businesses mistakenly think customers leave due to price, but

This episode of the Make More Work Less podcast dives into the 6 S’s of experiential marketing with Jackie Zach and Mike McKay. They begin by discussing how marketing should tell a story that resonates with prospects, using a framework that includes the mess, turning point, and success. This narrative structure helps customers identify with the struggle and the solution,

In this Make More Work Less episode, Jackie Zach introduces a new series with Mike McKay called A Diary of a Fast-Growing Company. Jackie shares her excitement about the company’s rapid growth and reflects on how much things have changed since she joined three years ago. She and Mike plan to discuss the journey of leading a fast-growing business, using

Jackie Zach and Mike McKay discuss the value of creating an external “enemy” or competitive focus for teams within a company, rather than allowing internal competition and conflict to thrive in this podcast episode. They explain that as companies grow, they are increasingly susceptible to internal friction, which can drain management time, energy, and productivity. To counter this, Mike suggests

In this podcast episode, Mike McKay and Jackie Zach discuss the importance of playing your own game in business, rather than copying others. Jackie emphasizes the value of running your business in a way that aligns with your vision and goals, rather than adjusting to someone else’s methods. Mike shares his personal experience of stepping away from certain aspects of

In this episode, Jackie Zach and Mike McKay delve into the critical role that vision, mission, and culture play in building a successful workplace. Mike highlights how these elements are not just abstract concepts but essential tools for attracting and retaining employees. He explains that vision defines a company’s long-term goals, mission outlines the steps to achieve them, and culture

Mike McKay and Jackie Zach explore the concept of the “energetic stack” and how a leader’s emotional energy impacts their team and workplace. The stack comprises various emotional states, from negative emotions like shame and guilt at the bottom to positive states like joy and bliss at the top. They emphasize that leaders must take responsibility for their energy, as