How to Run a Great People Company

Mike McKay
May 17, 2024


In the business world, people are your most valuable asset. However, entrepreneurs often face challenges related to hiring and managing their teams. In this blog post, we explore essential strategies to run a great people company. From understanding the significance of organizational planning to effective hiring and creating a performance management framework, we delve into practical steps that every business owner can take to build a thriving team. The article also emphasizes the importance of a well-structured organization chart, deciding who to hire, affording new employees, and finding the right talent. Additionally, we touch upon the critical role of culture in attracting and retaining top-notch talent.

Core Strategies for Running a Great People Company

  1. Organizational Planning with the Org Chart
    The organizational chart serves as a fundamental planning tool. Understanding its significance helps in structuring the business efficiently. The five core functions—Marketing, Sales, Operations, Administration, and Finance—require careful consideration. Combining functions like Sales and Marketing might seem logical but can lead to inefficiencies.
  2. Strategic Hiring Decisions
    Hiring the right people for well-defined roles is crucial. Avoid the common pitfall of hiring individuals without clear job descriptions. We explore a step-by-step process to identify the roles to offload, deciding which functions to outsource, and creating a growth-oriented organizational chart.
  3. Performance Management as a Developmental Tool
    A Pro Entrepreneur understands that performance management is not about highlighting errors but a developmental tool. Learn how to design a performance management framework that fosters growth for both the manager and the employee.
  4. Building a Winning Culture
    Culture is a pivotal factor in attracting and retaining talent. We discuss the significance of having a Unique Hiring Proposition (UHP) and how culture can be a differentiator. Examples of how to communicate culture effectively in job advertisements are provided.
  5. Using DiSC Profiling for Effective Hiring
    Understanding DiSC profiling simplifies the hiring process. We explore how Dominance, Influence, Steadiness, and Conscientiousness profiles align with specific roles. A practical guide to using DiSC profiling for identifying the ideal candidate for an operations role is provided.
  6. Crafting Effective Job Advertisements
    Creating compelling job advertisements is an art. We guide you on writing ads that resonate with your target candidates, emphasizing the importance of language, culture, and a call to action.


Running a great people company involves strategic organizational planning, effective hiring, and nurturing a positive culture. By implementing these core strategies, entrepreneurs can create a workplace where individuals thrive, fostering a culture of continuous improvement and success.

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